Clothing Photography - June 2015
“Your pictures have given my ebay store a new look and has also increased my sales, especially the women’s products... :)”
Elsa - Evolution Athletica
Professional product photography – An important driver for your online business
Product photography is in great demand these days because of it's importance. In fact, it is so important it can be the difference between making a sale and losing potential clients.
You might be aware that people remember 80% of what they see, and just 20% of what they read. Visuals have greater impact on users. So, it is really hard to ignore the power of awesome product photography. The better your products look, the more likely you are to sell them. Your buyers will always be drawn to an image before reading the text on the page. So, it’s important to make sure your images look impressive and have a greater influence on your users.
Ecommerce businesses better understand the importance of professional product photography. It has become a driver to give right direction to an ecommerce business. Without the facility to touch, hold or smell, taste or handle products, your customers are heavily influenced by what appears on their screen.
There are numerous studies which show there is a correlation between high quality product images and online conversion. If your product images are clean, crisp and well lit, you will have greater conversion rates. Low quality images translate to poor conversion rates. If you communicate quality, you will entice visitors who value quality, and are willing to pay for quality products.
If you have high quality product photography for your ecommerce store, you will end up having more visitors and better conversion rates.
What are things you need t consider while choosing product images for your online store? There are many factors to consider. Let’s discuss here some top factors.
The first thing you need to consider when planning your product photography is how many images you want to showcase. If you look to websites like eBay, Amazon, and Best Buy, you will find they give users the flexibility to add many product photos. This helps the customers to get a detailed idea of what exactly they are buying.
Do not clutter your online store. Give enough space for each image allowing the viewer to easily see your product.
It’s also important to make your images appealing by using good colors and styles. Use the images to highlight the benefits of products. This will influence the buying behavior of your visitors.
Hope you enjoyed reading the above post on product photography. We are a professional product photography service provider in Melbourne, Australia.